The problem facing China's auto manufacturing is how to take off the “quantity†aura in the future, and to lead the true “brilliance†by itself.
As the cost of raw materials and labor continue to rise, the external environment of China’s auto manufacturing industry gradually converges with international standards. How can we remove the “quantity†of the aura in the future and lead ourselves to truly “brilliance�
In the 30 years of reform and opening up, China is once again attracting global attention when it comes to the Olympics. In addition to the tremendous improvement in China’s international status and image, the rapid development of Chinese industry has made “Made in China†reborn and become a business card for the world.
"China's macroeconomic development in a short period of time is too rapid. Each industry demands its own development speed as fast as possible, and the biggest problem it brings too quickly is the loopholes in the technological content, or gaps and fragility." The Olympic Games is approaching, Sohu. Join China Business Daily and many other media to enter the company and interpret “Made in Chinaâ€. In Futian Station, the most complete commercial vehicle company in China, the admonition of Wang Jinyu, General Manager of Futian, is justified.
As a pillar industry of the national economy, the automobile industry has also become more and more significant in its role in driving the Chinese economy. When China becomes the global spotlight, Chinese automobile manufacturing has a “scale†of lining and “quantity†and “asylumâ€, and it needs to be summarized. In the past, gains and losses will be learned in the future.
Optimism is more about reflection
In the past 30 years of reform and opening up, China's automobile manufacturing industry has achieved very rapid development. For the automotive industry, it has developed especially fast in the 21st century and has become a typical example of manufacturing in China.
Wang Jinyu, general manager of Foton Motor, used figures to describe the achievements of China's manufacturing: First, China ranked third in the world in exports, and exports depended mainly on manufacturing products. Second, the industrialization index reached about 50% before and after 2006 and reached industrialization. In the middle and final stages, especially with the rise of China's high-end automotive manufacturing industry, China's manufacturing industry has entered a new phase.
"The Chinese are proud that Chinese-made products are sold all over the world, and Chinese auto products are gradually going abroad, especially commercial vehicles, and they are very competitive." But in fact, in the big brands around the world, China occupies very little, but each product is made in China, and the production areas written by the Chinese manufacturer are everywhere.
Of course, the global manufacturing industry has shifted to emerging countries like China, which has led to the development of the manufacturing industry. “Made in china†has become famous. Electrical appliances, clothing, toys, It... China has cheap labor, raw materials, and sales around the world. On the commodities, the “Made in China†label products are gradually used by consumers in the world. However, in labor-intensive industries such as automobiles, the “Made in China†image has not achieved the same scale as the Chinese automobile in the world.†The courtesy "The shadow of the "Made in China" in Europe last year is still lingering.
In fact, apart from the low-end, low-quality (although a lot better than before) China's auto manufacturing image is difficult to change, the Chinese car's extremely uneven balance in product types also seriously affects the Chinese auto manufacturing industry to the world.
From more than 10 years ago, multinational companies came to China for commercial vehicle joint ventures. After more than 10 years, commercial vehicle joint-venture brands could hardly be found in the Chinese market. More than 95% of China's commercial vehicle market is dominated by independent brands. Buses, medium-duty trucks, and light trucks are even more In the autonomy of China, two to three thousand imported heavy vehicles each year are not enough to have any impact on autonomy.
However, as a general car with a technical content even lower than that of medium- and heavy-duty trucks, Chinese companies have always “submitted†to the knees of joint ventures, which is probably the most urgent task for the Chinese auto industry to tackle.
Process and management are stumbling blocks
The automobile is a product of a comprehensive capacity, not only the automaker's own capabilities, but also purchases, parts and components. The entire country's basic components also affect the entire vehicle product problem. In terms of quality, the key to China's auto manufacturing is that there are two parts that are not strong: one is process equipment, including parts and components, and the other is that the management system is too weak.
Wang Jinyu believes that in addition to manufacturing standards and quality, from a large perspective, China's auto manufacturing industry has several major illnesses. First, the impact of innovation factors, R & D quality is far inferior to multinational companies, so even if there is a big sales volume, but the profit is far Far better than others, Mercedes-Benz sold 700,000 vehicles worldwide in 2007, the world's first commercial vehicle, made 2 billion euros, 400,000 Futian, only made 400 million yuan. Without a strong brand and without world-class R&D quality, it can only be left behind.
Second, China's auto industry includes many industries. The most vulnerable places are under management. China's real management is relatively small, and China's most vulnerable is technology management. Although China has engaged in many new projects, it is not yet possible to truly manage a R&D team to a world-class level.
The manufacturing process can be improved, research and development can increase investment, but technical management can not be resolved to solve, there is a set of systems, a set of processes, China's problem is this, lack of independent intellectual property rights.
“Made in China has advantages, and China's manufacturing is a miracle driven by high growth and high speed.†Wang Xiaoguang, director of the Economic Situation Research Office of the Institute of Economic Research of the National Development and Reform Commission, believes that although China’s economic development has contributed to China’s manufacturing industry, it will become a vehicle industry. The progress of a large number of independent cars and commercial vehicle companies in the country is obvious to all, but it is all-encompassing and should be explored in the new situation.
"In the past 30 years, China has failed to solve the problems of a country that has not been able to solve the problem of temperature and satiety. The macroeconomic development in the short term is too fast. All industries in the country are demanding too fast for their own development, so that technological upgrades will be fragile and empty." China, the fragile China, has described it as very appropriate.†Wang Jinyu believes that automotive civilization is created in Europe and the United States, and too few things belong to the Chinese nation.
Future games
The automotive industry has no national class, no county-city level, only the world level, the future can survive, can continue to develop, only world-class companies. In the future, Chinese cars are sold globally, with good quality and competitive prices. This is the biggest challenge, and the current rise in raw materials and labor costs is a test for the rapidly rising Chinese auto manufacturing industry.
In 2007, especially in the second half of the year, the price of major raw materials increased significantly. In 2008, there was a news in the raw materials industry that iron ore would have to increase its price by 65%, equivalent to steel, and increase its cost to a level of 10% to 13%, which will bring cost pressures to the automotive industry. It is also relatively large.
In 2007, China's total car sales reached nearly 8.88 million. There are almost no doubts about more than 10 million vehicles this year, and it seems logical that in 2012 it is possible to surpass the United States to become the world's largest car market. Under such “brilliant†prospects, with the rising costs of raw materials and labor, the external environment of China’s auto manufacturing industry gradually becomes in line with international standards, while the production and sales volume is still dominated by joint ventures. How to remove the aura of “quantity†in the future? Do you lead true "brilliance"?
Different companies will have different answers, but for Chinese cars as a whole, what kind of results will catalyze in the future in the game of scale and quantity? There is no doubt that the number of Chinese auto companies is under the grip of cost and scale. , will intensify reduction, China Automobile Manufacturing Association to further large-scale enterprise gathering, and it is based on such concerns, Foton Motor after doing a complete series of commercial vehicles, is also moving toward the car.
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