Bus Reform Helps China's Commercial Vehicles Develop Their Own Brands


With the further increase in bus reforms, commercial vehicles with large space, passengers, and better use efficiency have gained more favor in bus procurement than passenger cars. This trend in the official car market is particularly evident at the just-concluded Beijing auto show. During the auto show, there was a constant stream of visitors in front of the booth, including the “super-large clients” of the central leadership level who have a vanguard value for bus procurement. SAIC Datong and other independent brands have received special attention. The responsible personnel of the government procurement exchanged cordially with the employees of a number of commercial vehicle companies and detailedly asked about the performance of the vehicles.

Many people in the industry stated that as early as before the Beijing Auto Show, self-owned commercial vehicles had become the focus of bus procurement. For example, during the Chinese New Year this year, Secretary Xi was able to interpret many of the subtle information on bus purchases when he went to Inner Mongolia to express his condolences to border officers and soldiers. In the news screen, it is SAIC Chase V80 for the general secretary to investigate the border roads.

There are many indications that the official car "passenger and change dealer" has become the mainstream trend of bus reform, and the development of self-use commercial vehicle brands is increasingly being valued by the government and leaders at all levels. With the implementation of various bus reform policies, government official cars will gradually be replaced by high-quality commercial vehicles. In addition, the official car procurement catalog is also gradually expanding the number of light passenger purchases, which will greatly reduce administrative costs.

Qualified official vehicles not only need a large space, have high fuel economy, but also have a calm atmosphere, comfortable ride, and a greener environment. After the development in recent years, independent brands of commercial vehicles have achieved many breakthroughs in quality and performance. Still, for instance, Vodafone’s wide-body light passenger product V80 is far ahead of its peers in terms of space, power, energy saving and environmental protection, or design and safety, and it best matches the requirements of the current official vehicles. In addition, commercial vehicles that are classified as “non-general official vehicles” must also have extremely strong refitting capabilities and adaptability, and many independent brands are also striving to improve the performance in these areas. It is understood that SAIC Datong's V80 modified car has been widely used in medical rescue, police and other "non-general official car" field, has won the praise of government users.

On the other hand, with the higher requirements of purchasers on the quality of commercial vehicles, many commercial vehicle companies have actively adjusted their product mix and are committed to providing the market with richer, higher quality products. Therefore, the MPV positioned in the mid-to-high end public business will become the next force point for most commercial vehicle companies. In the past ten years, the Buick GL8 is the only one in this market segment, but this situation may change. At the Beijing Auto Show, the only commercial vehicle company that can enter the infield, the debut of the industry's first full-field MPV - SAIC Chase G10, regardless of product strength or price competitiveness, will become GL8's strong contenders. In addition to SAIC Chase's "congenital advantages" as its own brand, it will naturally be the public's "subordination," and its competitive advantage is self-evident.

The strong momentum of bus reform not only provides a favorable policy environment for the development of domestic commercial vehicle companies, but also promotes the upgrading of products and technologies. It will also help Chinese commercial vehicle brands to participate in the competition with joint venture brands, and further expand China's The impact of commercial vehicles, establish a brand image of China's commercial vehicles.