In the era of the Internet, the LED lighting industry has undergone changes. The rise of e-commerce has not been neglected. As a traditional lighting company, the understanding of e-commerce may not be thorough enough, so how to improve the traditional enterprises' understanding of the new channels of e-commerce.
As a traditional dealer, do they feel a strong sense of crisis? How much impact does e-commerce have on the business and life of traditional dealers? The polarization of e-commerce, on the one hand, is that e-commerce does not affect traditional marketing, because the consumption of home decoration is one-off, and e-commerce needs to repeatedly attract old customers; on the other hand, some dealers express their feelings very much. Deeply, they hope to expand their income through diversified ways such as e-commerce, but these people are very confused, or some people start to contact e-commerce but have a taste of it. What do dealers think about e-commerce?
How do traditional dealers cut into e-commerce?
With his own doubts, the glory of the city's blue sky lighting Chen Lingyi asked: blue sky lighting mainly sells traditional lanterns, mainly based on engineering channels, then how does this traditional non-LED enterprise enter e-commerce? In addition, the damage rate of the lantern transportation process is very high, how to reduce the probability? As well as the formation of e-commerce team members, the planning of online and offline products, etc., is the blue sky lighting to compete for LED cakes, or to strengthen existing products?
For the question of blue sky lighting, Yan Feng replied: Like the blue sky, you can refer to the practice of Osseros, their online store specializes in European lamps, so it is easy to give consumers a professional impression, if the whole product line like Otto Coverage, the pressure will be great.
Meng Shunqing said that the lanterns are very displayable, and the online products are very important for the display requirements. If you open the shop to sell the lanterns, you need to work hard on the pictures. In addition, online stores also pay more attention to product differentiation, and can not blindly put engineering products on Taobao. These two channels are different for the price and positioning of products.
Finally, Meng Shunqing made a summary: How do traditional dealers cut into e-commerce? First of all, let's open the store quickly, don't look ahead, but for the e-commerce planning guidance, I believe that no one can list the complete plan, because everyone's ideas are different; after the online store is opened, the reality will force the operation Recruiting the specific operational talents, and then learning to grow up in various setbacks and problems. The truly successful people are not relying on the experience of the former people, but on their own ideas, and finally find out that this is actually the way of operation with traditional stores. The same is true, e-commerce is actually complementary to traditional channels.
A crystal lamp dealer who wants to be a carrier under the Internet: We can feel the impact brought by the network operators, and we want to enter this channel, but we can't start. Just now, a guest mentioned the carrier, what exactly is the operation?
Liu Jun explained: The lighting industry used to be the seller's market. What sellers have what products dealers sell, but now it is different. Take the bulbs, Mu Linsen is doing, Foshan lighting is doing, and the rectangular lighting is doing In the past, I used to take a train to go to the field to see the goods and buy goods. Later, a company like Alibaba appeared to provide a way of displaying the Internet. The difference in e-commerce is that he extended the display function of the Internet to the subsequent transaction part. The Internet is just a tool. He has made the process and method of trading easier.
At present, there are many e-commerce platforms, including Taobao and Jingdong. The professionalism is Aladdin Mall, Worry-Free, Red Star Macalline, Melody and so on. Each channel has a different mode of operation, but these are nothing but a transaction method. For example, the popular O2O, operators also open physical stores and online stores, combining online trading offline experience. The operating company is actually very simple. The operator only needs to provide products, business licenses, etc., and the operating company can assist them to open the store online. The operator can use the account and secret login operation in the background, or all the authorizations. It is also possible to manage and promote the company on behalf of the company.
Yan Feng added: The actual operation is divided into several types. One can help to open a store, the other can manage it completely, or manage several of them. The former generally charges a fixed fee, and the latter participates in a business share.
During the discussion, the guests agreed that the Internet provides a display platform. E-commerce extends the display function to the transaction function. The essence of the Internet is only a tool, and e-commerce is only one of many ways of operation. Do not reject or deify.