Superman and Mogul reached a strategic cooperation to build the strongest competitive supply chain

January 11, 2016, after the nation's largest auto market O2O platform cars Superman and global automotive parts manufacturer and supplier Federal-Mogul signed a strategic cooperation agreement, both sides will be in product sales, brand promotion, training and development, channel partners, customized products In-depth cooperation on supply chain integration and other aspects will bring new vitality to the aftermarket O2O.

Superman and Mogul reached a strategic cooperation
Superman and Mogul reached a strategic cooperation

Federal-Mogul: Building a customized product line for Superman

According to Zhou Pengfei, the Superman Supply Chain Director of the Auto Superman, the strategic cooperation between the two parties, Superman will provide sales channel support for the Federal-Mogul China branded products, and Federal-Mogul will not only provide the "Filuduo" and "Champion" brands exclusively for Auto Superman. Products, the two sides will further develop the "Filodora" and "Champion" brand of customized product line, for consumers to bring customized auto parts products, and provide related after-sales service.

As the world's leading supplier of automotive parts and components, Federal-Mogul was founded in 1899. It has long focused on the research, development, and production of automotive parts and components. It continues to explore new ways to improve fuel economy and vehicle safety, including automotive, aerospace, and automotive. Marine, railway and other aspects provide world-class accessories and technical solutions. At present, Federal-Mogul has developed and sold more than 20 automotive aftermarket brand products, of which the brake product business ranks first in the Chinese market for a long time.

"Superman users and consumer data will be a valuable reference for Federal-Mogul product design. By customizing the product line, Superman will provide consumers with more practical and cost-effective products." Zhou Pengfei said that for consumers, In other words, through the purchase of direct-supply products by Superman, Superman will not only save intermediate links, but will also be able to obtain even greater discounts. It will also gain more convenience at the after-sales service level.

At the same time, Federal-Mogul will also provide training support to Superman Academy, which is newly opened by Superman, and is committed to the establishment of O2O service standards in the aftermarket. This will bring more standardized and professional service experience to users.

Strong combination, Superman builds the strongest competitiveness in supply chain

It is understood that Car Superman is part of the company's wholly-owned subsidiary, Weiwei Network Technology (Hangzhou) Co., Ltd., which is a wholly-owned subsidiary of the listed company. With its parent company's deep plowing in the supply chain for many years, it has been in the field of sales of all-car categories. Occupy a pivotal position. At present, Auto Superman is starting with online sales and offline services for car care and accessories, and the business is gradually expanding to depth services such as beauty, refueling, auto insurance, illegal, quick repair, used car, auto finance, and auto insurance. To build a one-stop comprehensive solution platform for automotive after-service.

According to Wu Weiguang, director of new channel strategy for Federal-Mogul China, in 2015, in order to expand channels, expand market influence, and better serve consumers, Federal-Mogul set up an e-commerce division. After nearly a year of development and investigation, the company eventually selected Superman as a strategic partner to serve Chinese consumers.

Zhou Pengfei introduced that the cooperation between the two parties should be a strong combination of supply chain and channel, and Federal-Mogul's strong participation will make the superiority of Superman's supply chain more prominent. Two weeks ago, Superman Auto has just announced strategic cooperation with one of the world's top ten tire manufacturers and US-listed tire company Cooper Cooper America. Next, Auto Superman will gradually incorporate more supply chain cooperation to form a supply chain. Core competitiveness.

Analysts pointed out that with the continuous development of the Internet after the auto market, and the constant influx of capital and Internet entrepreneurs, e-commerce has gradually penetrated the industry, and the supply chain has also changed its channel strategy and focused more on online channels. The strategic cooperation between Auto Superman and many heavyweight suppliers highlights its strength as a channel provider, and will also feed back the supply chain and bring more quality products to users.

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