Solar Asia 2015 and Ecolight Asia 2015 were held together in Kuala Lumpur, Malaysia. Many exhibitors expect energy costs to rise and the local government to implement environmental policies. Come to better prospects. Solar Asia 2015 and Ecolight Asia 2015 have been held in Kuala Lumpur, Malaysia, and are the city's one-week event in EcobuildAsia, which is expected to be LED lighting in Malaysia. And the solar panel industry brings more opportunities. In general, the two trends are optimistic about the market prospects. One is that rising energy costs are forcing companies and consumers to explore various ways of energy conservation. The second is the implementation of the policy by the Malayan West Government. The country's environmental reputation. Based in Penang, the IQ Group specializes in sensor and sensor-controlled LED products. Business Development Manager BehHunYong said: At present, everyone is concerned about environmental protection. Consumers’ ideas are beginning to shift due to high energy costs. Lybase is a Malaysian LED manufacturer and assistant sales manager Kenree Low also said that the industry has seen strong growth as consumers buy more environmentally friendly products. At the Green Lighting Exhibition, exhibitors exhibited many environmentally friendly lighting products and claimed that their electricity consumption was 70% to 90% lower than that of traditional lighting products, which coincided with the market trend. However, the reason for the rise of energy-saving products is whether the environmental awareness of Malaysian companies and consumers has increased, or the energy prices have risen. The industry has different opinions. Justin Yang, the international sales director of Shenzhen LED manufacturer RiShang, insists that the latter is the key factor. He said: The industry players do not care about environmental issues. When they introduce products that help them to the environment, they are not interested, they only pay close attention to the cost. However, other industry players have different opinions. TCMY is a Malaysian trading company specializing in LED lighting systems. Business Development Manager Bryan Ooi said: Our large customers are not only looking for cost savings, but also expecting products to be environmentally friendly and regarded as a corporate social responsibility. Government involvement is another driving force behind the growth of LED lighting. Low said: The Malaysian government has launched an environmental procurement plan to encourage everyone to switch from traditional lighting systems to LED lighting products. Now, all new development projects must use LED lighting. The implementation of the regulations has received wide attention. Many products in the market do not meet the standards, many of which are sourced from China. The authorities must strictly regulate the LED lighting products purchased for new development projects. Yong also believes that the authorities can further promote the growth of the LED lighting products industry. He said: I went to Singapore to attend another similar exhibition last week, and the number of people present was 10 times more than here. The Singapore government has implemented a number of measures to encourage people to use environmentally friendly products, especially tax incentives. As a result, the return on investment in the LED sector in Singapore is very good, and the cost can be recovered as soon as 9 months. The return period is shorter than in Malaysia. Many exhibitors believe that the level of consumer awareness in Malaysia has made the industry's development stagnant. Low said: Lybase is a product that meets Malaysian and international standards, demonstrating product safety and efficiency. However, although our customers like to obtain certified products, they often do not understand the importance of it and ask us to explain. However, many exhibitors pointed out that the LED lighting market is still in its infancy, and consumers' understanding of related products will deepen in the next few years. Ooi said: 5 to 10 years ago, LED is not a reliable or stable product. Today, LEDs are becoming very reliable and durable, providing high-quality lighting, so consumers are increasingly confident in LEDs. The development trend of the solar industry is similar to LED lighting. MSD Blue Ocean is a Malaysian solar ring manufacturer and manager New Yoong Chee said: Everyone is concerned about environmental protection. Many developers want to build environmentally friendly buildings and need to purchase various environmentally friendly products. However, many people are not looking at environmental protection, but want to save money. As in the field of LED lighting, Malaysian government policies are closely related to the development of the solar industry. Trina Solar is a Chinese PV module manufacturer. Its emerging market, Asia and Middle East business manager Junrhey Castro believes that Malaysia is a major emerging market, but its importance is still far less than Japan, China or India. He said: The Malaysian government tends to strongly support the development of solar energy and green energy. Therefore, the authorities will soon revise the policy and bring about a huge change in the market. It will attract more domestic and overseas investors and invest more funds to develop solar energy business. In view of Malaysia's huge demand for electricity, Trina Solar is also engaged in power generation business. Castro said that as Malaysia's electricity market is in short supply, the company has begun to build solar power plants and sell electricity to power companies. Both MSD Blue Ocean and Trina Solar are making solar products in Malaysia to make their mouths. Castro said: Although most of our production activities are carried out in China, we also have factories in Malaysia, mainly serving the US market. Chee revealed that one reason why MSD Blue Ocean set up factories in Malaysia is that Malaysia's export costs are lower than China's. He said: We choose Malaysia because there are many benefits for trade with Australia and New Zealand here, and the export cost is lower. In addition, if our parent company manufactures products in China and exports them to the United States, it is subject to anti-dumping duties; however, there is no anti-dumping tax in Malaysia. A number of Chinese companies have been involved in the LED lighting and solar products market in Malaysia, but at the two exhibitions, exhibitors disagreed on the quality of Chinese products. Of course, Chinese companies or companies that sell Chinese products insist that their customers are happy to purchase Chinese products. Chee said: Customers believe that our parent company is no problem from China. Many customers purchase products from German or American companies, but later found that the products are made in China. However, Ooi complained that the biggest problem facing the company was to compete with cheap and low-quality Chinese LED lighting products. He said: The quality of our company's products is significantly different from that of Chinese products. As for whether this will be favored by consumers, it depends on their budget. If the budget is limited, they will choose to go in the direction of saving energy, that is, they will buy Chinese products. If they focus on quality, they will buy products from other suppliers and may choose our products. As expected, prices are still a major factor in the development of the solar or LED lighting market in Malaysia. As energy prices rise, coupled with the government's encouragement of energy conservation, the use of renewable energy is more attractive, this trend will certainly benefit the LED lighting and solar industry, and many exhibitors will be waiting for it.
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