· Spreading Swedish culture Volvo holds an international creative forum

On February 2nd, the 35th International Creative Forum Pecha Kucha Beijing, jointly organized by Volvo Cars, the Swedish Embassy and the Swedish Tourism Board, was officially held at the Volvo Car Beijing Brand Experience Center. Wu Zhenyu, vice president of product division of Volvo Car Group's Asia Pacific region, said that through such a unique and high-end comprehensive experience center, we hope to pass Volvo's values ​​and Nordic happiness to more people.

The event is based on the theme of “Swedish culture”, Hao Feier, public information officer of the Public Relations and Press and Communications Office of the Swedish Embassy in China, Wu Zhenyu, Vice President of the Product Division of Volvo Car Group Asia Pacific, and Li Chunmei, Chief Representative of the Swedish Tourism Bureau in China. Writer and table layout artist Zeng Yibing, Chairman of the Heart Art and Design Development Committee, Duan Qiling, and Zheng Hickey Chief Urban Planner Peter Krigström, explain the importance of innovation in Swedish culture from different perspectives and share their Swedish culture. And the resulting design ideas. Meng Lingda, co-founder of Pecha Kucha Beijing, the international creative forum, was the host of the event.

At present, Volvo Cars has established innovative brand experience centers in landmark locations in Beijing and Shanghai. As a new experience marketing channel for Volvo, the Volvo Brand Experience Center is tailor-made for the world's first three-seat version of the exclusive S90 Excellence for the luxury sedan. It combines display, service, culture and communication functions. The innovative form of experience provides a better display environment and a higher level of service for Volvo models. In the brand center, consumers can not only enjoy Volvo's top-end products, Excellence, but also in the brand culture experience area, and get in touch with Volvo's leading intelligent technology, hall-level sound system and other innovations, and enjoy the classic Swedish Fika. Afternoon tea, experience the relaxed and warm Swedish lifestyle, and fully experience the care of Volvo Cars.