Opportunities and Challenges for Retailers Deploying RFID Technology

Lululemon Awarded "Most Successful Retailer for RFID Deployment". Lululemon

The Journal of Retail Analytics at Northwestern University's retail analytics group said target and Lululemon Athletica retailers did indeed improve operational efficiencies with RFID, including inventory accuracy and fulfillment.

According to Retail IT Insight, while the benefits of using RFID technology are numerous, there are some potential challenges, but these challenges can be overcome as long as businesses focus on their business goals.

Karl Bracken, vice president of senior supply chain transformation at Target, said that initially seeing RFID as a way of ensuring inventory accuracy, imagine that large retailers have a whopping 85,000 stores per store and how easy it is to ensure that the quantity is right. Target has adopted RFID price tags since 2015 and has tried to apply RFID technology to more product categories, but it still depends on the actual limits of individual products. Do not rush too quickly.

In 2017, Lululemon was awarded Tyco Retail Solutions "The Most Successful RFID Depot Retailer" and has successfully adopted RFID technology to improve store and supply chain operations, which not only increases the accuracy and control of inventory but also improves the customer experience.

Allan Smith, former senior vice president at Lululemon Athletica, said that RFID revolutionizes inventory and logistics quickly and fits well with Lululemon's shipping and picking up prospects, maintaining inventory regardless of physical store or e-commerce in order to achieve full access logistics and enhance consumer experience Accurate, but only to fully adopt is still difficult, the future of the commercial sector must work closely with the IT department to jointly resolve potential obstacles.

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