As a long-standing member of the packaging community, we are always thinking about how to better serve our customers through quality, flexibility, and affordability. We aim not only to understand our partners’ business goals but also the needs and preferences of their end-users, ensuring that we deliver solutions that truly meet industry demands.
The concept of sustainable packaging began during the environmental movement in the 1970s. We celebrated our first Earth Day in 1970, which helped raise awareness of ecological issues such as pollution and littering. This was a turning point that led to a broader global understanding of environmental responsibility.
Today, brands face increasing pressure to adopt more sustainable packaging strategies. According to PMMI, 68% of brands have publicly committed to sustainability efforts, while 36% have pledged to use sustainable packaging. Consumers are showing strong support for eco-friendly options, making it clear that sustainability is not just a trend—it's a necessity.
Here are some 2023 trends that could help you grow your audience by embracing sustainable practices:
**Why Does Sustainable Packaging Matter?**
Consumers make purchasing decisions based on their values. Eco-friendly brands resonate with them, and they often share these ideals on social media. Sustainable packaging aligns with modern lifestyles, and according to PMMI, 50% of consumers prefer 100% recycled packaging, while 40% want biodegradable alternatives.
This data highlights the importance of integrating sustainable CPG packaging into your strategy. Staying up-to-date with key trends can guide your efforts effectively.
**Compostable or Biodegradable Containers**
These containers are widely used in the food and beverage industry. They offer benefits like reusability and a lower carbon footprint. Made from materials such as paper, cardboard, glass, and plant-based options, they are safe and can even be used as natural fertilizer for gardening.
**Edible Packaging**
A major innovation in the food and beverage sector, edible packaging is made from plant-based materials and is fully biodegradable. It reduces plastic use, helping to minimize waste and protect the environment.
Examples include:
- **Water balls (Oohoo):** These plant-based membranes hold drinking water and replace plastic bottles.
- **Edible beer cups:** Made from potatoes, they are baked under pressure for durability and are ideal for cold drinks.
- **Potato-based wrappers:** Compostable and biodegradable, they can be used as napkins or food wraps.
**Minimalist Packaging**
Minimalist packaging focuses on using only what’s necessary to let the product stand out. Key elements include:
- Sustainable materials that protect the product without excess space.
- Simple logos and printing with essential information.
- Ample white space to create a clean and appealing look.
**Textured Packaging**
Consumers enjoy packaging that feels good in their hands. A smooth, high-quality box can enhance the perception of a luxury product, making it more relatable and emotionally engaging. This trend is expected to grow significantly over the next few years.
**Conclusion**
Sustainable packaging plays a vital role in product development. Reducing plastic use helps lower the carbon footprint, and the market for sustainable CPG packaging is growing rapidly. In 2017, the market was valued at $233.82 billion and is projected to reach $341.72 billion by 2023.
Building a commitment to sustainable packaging can foster customer loyalty and set a positive example for others in the industry.
**Specialists in Liquid Filling Systems**
For over 70 years, FILAMATIC has provided a wide range of liquid filling solutions across industries. We offer flexible, customized systems tailored to every stage of your business growth. Whether you need a single machine, a complete fill-cap-label system, or a fully automated Monobloc solution, we deliver experiences that exceed expectations.
Go further and do more with FILAMATIC. For more information on our liquid filling systems, call 866.258.1914 or email us to request a free quote.
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