FAW Xichai Guangzhou Promotion Conference fully analyzes Conway's five new products

On December 13, 2016, in the "Ganzhou" of the Millennium Shangdu, the FAW Jiefang Xichai Guangdong Service Center's core service brand promotion conference and the FAW Xichao Kangwei State 5 Conference (Guangzhou) were held on schedule, attracting mainstream media to follow up the report.
FAW Wuxi Diesel Engine FAW Wuxi Diesel Engine

Ji Yizhi, Deputy Director of FAW Xichai, Li Qianyang, Deputy General Manager of Sales Company, Li Yan, Deputy General Manager of Sales Company, Shen Qiang, Assistant to General Manager of Sales Company, Dong Anguo, Assistant to General Manager of Sales Company, and Cheng Jian, Assistant to General Manager of Sales Company At the meeting, the meeting invited representatives from domestic well-known OEMs such as Liuute, Qingqi, Hongta, Kama, and Trumpchi, as well as more than 200 guests from Guangdong, Fujian regional service station distributors, service stations, and user representatives. Get together to see this power industry event.

This promotion event is intended to showcase the results of Xichai’s service brand construction in the Guangdong region, comprehensively analyze the five new product highlights of Conway, enhance communication with upstream and downstream representatives of the automotive industry chain, and effectively promote the Xichai service brand and Conway Five. New products expand the brand's influence.

Focused on the new appearance of the Xichai Guangdong Service Center

Guangdong is the fourth national service center in Xichai. Attendees of the conference guests, accompanied by the leader of Xichai, visited the inside and outside of the service center and came forward to experience the training tour vehicle branded with the brand mark of Xichai Service. The crowd praised Xichai's modern mobile repair equipment.

The establishment of a modern service center is the driving force for upgrading the core services. When Li Qianyang, executive deputy general manager of FAW Xichai Sales Co., delivered a welcome speech, he clearly defined the functional positioning of Xichai Regional Service Center: “Service Center is a display of product and core services, handling of difficult faults, training of maintenance skills, and services. With the support of technology and other functions, it showcases the new image of FAW Xichai Service. The service center is also a tangible display of intangible services. It is an important tool for creating customer value and improving brand competitiveness. It will allow customers to have a new experience and new service. Feelings."

In 2016, FAW Xichai will build 8 new service centers across the country. It plans to complete the opening of four service centers this year, and another four will complete construction within this year and have the conditions for opening.

FAW Xichai Guangzhou Promotion Conference FAW Xichai Guangzhou Promotion Conference

With the upgrading of emission standards and the rapid spread of new products, in addition to the high quality of hardware facilities such as products and technologies, the software facilities, that is, whether the follow-up service is fast, is the key to winning the market.

At the meeting, Shen Yan, Assistant to General Manager of FAW Xichai Sales Company, introduced the Xichai service brand and China Five service guarantee to the guests. He pointed out: "Everything takes the user's needs as the first step. One step ahead, we have successively conducted the skills training for the Five National Products in key regions such as Guangzhou, and provided home tracking services for the configuration of the Xichai State Five-engine vehicle. Not only that, we are smart tin. The upgraded version of Chai APP is also on the line, further improving the efficiency and convenience of the service, and providing multiple service guarantees for users, hoping to let more users understand the day-to-day use and maintenance knowledge of Xichai Five Engine and enjoy professional repair technology. Awesome services."

The core brand of service promotion is inseparable from the support of the vehicle manufacturer. Du Jianguo, Minister of Marketing of FAW Liberation Liuzhou Special Automobile Co., Ltd. expressed warm congratulations on the convening of the core core service brand promotion conference of Xichai Guangdong Service Center and fully affirmed the significance of the promotion of the core core service brand. He believes that "the promotion of the meticulous service brand indicates that Xichai has started a proactive service model."

Sing service brands and look forward to a better future. Ji Yizhi, Deputy Director of FAW Xichai, delivered an important speech: “At this moment, the construction of the service center image store is just a beginning. What's more important is the practice of Xichao’s service concept, which should allow customers to move from trust to emotion to dependence and trust!

First, establish a new service image; second, create a profitable service model, establish long-term customer viability, and achieve win-win multi-party; third is to use the Internet + innovative services, continuous optimization of regional service network, and partners to explore non-road and passenger car market The effective service model; Fourth, the service center must fully display and play its six major functions. It must truly reflect five different things. Xichai will provide service centers with special service policies, resources, and market support to jointly operate service centers to jointly create a model and benchmark for regional services. ”

Ji Yi, Deputy Director of FAW Xichai Ji Yi, Deputy Director of FAW Xichai

Focus on quality Xikang Kangwei five products shocked to market

With the implementation of the Five National Emissions, the existing market structure will profoundly change, and the emission upgrade warfare will follow the trend. FAW Xichai will rush ahead with the country's five layouts, showing the environmental protection and energy saving “core” power – Conway’s five new products. Once the product is launched, it will shock. Market, rave reviews.

FAW XiChai Kangwei Five Products FAW XiChai Kangwei Five Products

The word-of-mouth good reputation, from Xichai not forget the heart of the beginning, the tireless pursuit of excellence, but also from Xichai's persistent technological innovation and superior technical advantages. At the promotion conference held by Conway Five, when Xu Songling of FAW Xie Diesel Engineer talked about the Xi's Five-Tech Route and the advantages of 4DW products, he was very meticulous: “Conway State V is a member of the Xichai light industry. Whether it is a technical route or technical reserve , technical support or market segmentation, in the country have an absolute leading edge. Conway 4DW State V DPF technology is Xichai's unique technology, is the country's six technology country five use."

From the perspective of market feedback, since the five-cargo vehicles of Conway State began to face the market, the introduction of new products has achieved remarkable results, the user groups have become increasingly large, and the popularity has generally been higher. The degree of recognition and reputation of the market has rapidly risen.

Focusing on quality and service, Xichai continues to export its new industry-leading, low-efficiency and high-performance light power to the market, and offers exclusive full-cycle services. With worry-free and easy-going care, Xichai’s dual guarantees provide customers with double satisfaction and give the brand a vivid and deep soul.

At the promotion meeting of Kangwei State 5, Ji Yizhi, deputy director of FAW Xixi Diesel, pointed out: “Users want to upgrade their emissions to China Five. They must not only save fuel, but also be convenient to use. They can also stand the emissions test at any time. This kind of contradictory unity needs support. Xichai considers knowing what to do and laying out country five; knowing what needs to move and subdividing demand;

"The light power market will be available in the future, and Xichai will do its utmost to provide a full range of system support for our common cause: service support, promotion support, and large customer development support. We will work together with you to jointly capture a larger market share. Achieve win-win."

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