As a latecomer to the heavy truck industry, the Universiade officially put into production in 2009 and sold nearly 5,000 vehicles in 2010; from the well-known global trend, the Universiade Motoro to today's world, the exploration of the Universiade car transformation; from people's questions to Frequent appearances of large-scale motor show; from the launch of the layout of the North-South plan to the start of the production base in Chengdu. While the great fortune is in great fanfare, we can also see its joy and worries.
The joy of the big game
Looking back at 2010, the sales of 4,972 cars may be somewhat pediatric compared to their peers, but for a new army that has been in production for less than two years, especially for followers of the Universiade, it is a happy event.
If the 2010 sales volume has injected a strong booster into the Universiade, it will undoubtedly become a big event for the Grand Canal in April 2011 at the Shanghai International Auto Show. At the auto show, Da Yun brought its five heavy trucks to the stage. It was still a red dragonfly. It reminded people of the 2010 Universiade's participation in the Beijing International Auto Show. It was similar in style, and it was very impressive.
Compared with 2010, it can be said that in 2011, in addition to the red tone of the booth, most of the models are also red. It seems that a bit of red hijab will be set in 2010 and the 2011 event will have a new taste. As a debuting private enterprise, it is indeed gratifying to participate in two consecutive international auto shows.
Recently, there is still a big happy event that the Universiade has to mention, that is, the construction of the Universiade Chengdu light truck production base just started. The investment of 2.1 billion yuan is indeed surprising for a company that has not yet seen the return of money.
According to reports, the Universiade has so far not had a penny loan. Not to mention building a base in Chengdu. Even if a base is built again, there will be no problem with funds. At the same time, there are many benefits for Universiade to build a factory in Chengdu. First of all, good water is good in Chengdu, followed by good policies and opportunities. The most important thing is local production, which reduces transportation costs, reduces costs, and can increase competitiveness. Transport is undoubtedly good.
Worries about the big game
The market situation of the Universiade heavy truck in 2011 was not expected to be good. In the first quarter of 2011, although the statistics of domestic heavy truck sales increased, the actual sales of the terminal market were not optimistic. Such a big environment is a big deal for the big players who are ready to make a big splash. Their own goals are adjusted accordingly, which can be described as stress. The original plan to quadruple the sales volume, and now it can only double.
In addition, judging from the current user feedback, Universiade's products are not enough in terms of weight, but also need to increase efforts to improve research and development. Only when the car becomes light, fuel consumption will actually come down. With the deepening of highway governance, lightweighting is increasingly becoming an important trend and an important issue. As a new entrant, the catch-up strategy implemented by the Universiade will take time. At the 2011 Shanghai Auto Show, the Universiade Heavy Truck launched the first lightweight tractor, and took the first step towards winning with lightness.
There is still a worry for the Universiade, which can be said to be a legacy issue. We all clearly remember that Cecilia Cheung is advancing in the world, and advertisements for the Universiade motorcycles may be the appeal of stars. Many people are impressed with the advertisement. However, since the large-scale operation of heavy trucks, people still stubbornly linked the brand of the Universiade and the motorcycle, and the brand has a high degree of correlation.
Such a high degree of brand association has brought a lot of trouble and embarrassment to the Universiade. Is the Universiade not a motorcycle? Can you build a car? This kind of questioning sounded a lot. Can the Grand Canal make a good car? The end of 2011 production and sales data may be the best answer.
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