Replacement of imports has been a long-cherished wish of car practitioners for many years. However, due to the late start of the self-owned brand car, the accumulation of less, often in the competition with foreign brands often have a disadvantage. However, after years of development, the domestic truck industry, especially the heavy-duty truck companies, has become increasingly strong. The research and development, production, and listing of high-end and high-end products have become the hot spots of the company, and they have gradually competed with imported trucks.
Substitute imports from spontaneous to conscious
A person in charge of China National Heavy Duty Truck told the reporter that although truck companies have proposed slogans for alternative imports for many years, the real realization of alternative imports started after 2000. “Before the year 2000, although domestic trucks have made considerable progress, they are basically eroding the import truck market. After 2000, truck companies, especially heavy-duty truck companies, have greatly increased their initiative, greatly improved their product competitiveness, and occupied the majority of them. The domestic market. The market for imported products is mainly concentrated at the high end."
In recent years, almost all domestic truck companies have proposed slogans to replace imports. In 2004, Hualing Heavy Trucks proposed the goal of replacing imports. JAC Group has introduced advanced technology from South Korea's modern heavy-duty trucks to build a heavy-duty truck production base, targeting the high-end heavy-duty truck market and replacing imported heavy-duty truck chassis. At the Shanghai Auto Show in April of this year, Tong Dongcheng, general manager of Dongfeng Commercial Vehicle Co., Ltd., said that Dongfeng Tianlong, an independent brand with completely independent intellectual property rights, already has the strength to replace imported heavy trucks. Liu Zhiqiang, chief engineer of Dongfeng Liuzhou Automobile Co., Ltd. also raised the view that “the market target of Pa Lung 507 is to replace imported products from Europe and the United States†at the Shanghai Auto Show, which has aroused people’s concern.
Experts believe that from the passive to the active, it reflects the significant increase in the competitiveness of domestic companies. An analyst from Dongfeng Commercial Vehicle Co., Ltd. stressed to reporters: “Currently, self-owned brand trucks have occupied more than 90% of the domestic truck market. In the top 10 domestic truck sales rankings, the names of foreign brand trucks cannot be seen. There are nearly 100 brands in the truck market, with 90% of their own brands."
In 2006, the import tractor market has become a “nightmare†for imported heavy truck companies, and domestic semi-trailer trucks quickly replaced imported vehicles. Relevant data show that in 2006, China's semi-trailer-only road tractors only imported 789 vehicles, a year-on-year decrease of 24.06%. The total trade volume reached 51.68 million U.S. dollars, a year-on-year decrease of 20.29%.
Active use of global resources
With the ability to replace imported heavy trucks, the truck's technology research and development capabilities have been greatly improved.
Dongfeng Commercial Vehicle's analyst said: "The substitution of imports must have real products. For example, the Dongfeng Tianlong cab has Nissan diesel technology, the engine absorbs Renault technology, and the key assemblies and parts technologies such as axles and transmissions are also adopted. More importantly, Dongfeng has a complete, mature and advanced commercial vehicle technology research and development center, which covers even the basic research and material processes that were rarely involved before. The key to substituting imports is to allow users to use Lower prices for more international products."
The development of special vehicles with high technological content and small batch size is also a common choice for domestic truck companies. In cement mixers, port special vehicles and other markets, domestic companies have gradually taken advantage. According to statistics, in 2006, the import market for special vehicles in China grew slowly, with 625 imported vehicles, an increase of 13.02% over the same period of last year. The trade volume only increased by 0.65%. Cement mixers only imported 80 vehicles.
According to relevant person in charge of Sinotruk, “The market share of China National Heavy Duty Truck Mixer can reach about 40% after overcoming the existing technical deficiencies. China National Heavy Duty Truck and other companies' mixing trucks have established the brand image of domestic mixer trucks together. ."
At present, the characteristics of full service network and short supply cycle of accessories make users more inclined to use domestic brand trucks. According to experts, this situation is also in line with the original intention of Dongfeng Nissan Diesel Co., Ltd. — to replace imports. Maintain the quality of imported vehicles, relying on localized prices and services to achieve replacement of imported vehicles.
The stability of the substitution of imported trucks has made domestic truck companies feel emboldened. But their steps did not stop. According to statistics from the International Automobile Manufacturers Association, in 2006, domestic exports of various types of trucks reached 169,900. Exports of trucks with a gross weight of over 20 tons grew relatively rapidly, with a total of 5,300 vehicles exported, a year-on-year increase of 115.8%. The trade volume was 175 million U.S. dollars, an increase of 99.04% year-on-year. The competitiveness of domestic trucks in the international market has greatly improved. The role of Chinese truck companies in the international market is also increasingly important.
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