In the 2013 World Formula 1 Championship (F1), the Chinese Grand Prix ended the race in Shanghai International Circuit on the 14th. With the victory of Ferrari's former world champion Fernando Alonso, the Chinese sponsor of the team, Weichai Power, has attracted worldwide attention. The Italian media recently reported on China Weichai Power Sponsor Ferrari F1 Team.
According to the “Evening Post†report, in a special period of the F1 event and the global economy is sluggish, Ferrari announced that Weichai has become the first Chinese sponsor. This is a highly commercial operation. This shows that the proportion of emerging market countries in the F1 area is improving.
The "Republische Zeitung" report said that although Weichai's injection amount is still a mystery to the outside world, but in any case, as the first Chinese company to sponsor the Ferrari F1 team, Weichai's sponsorship is already a history. Sexual events. The signing of the ultra-long-term sponsorship contract in 2016 shows the economic strength of this leading automotive component company. The report also said that in the Ferrari F1 car, Weichai's sponsor logo is also in the forefront. Although it is not as prominent as the Spanish Santander Bank (the biggest sponsor of Ferrari) on the side of the car body, it is enough to pull the front nose of the car and the helmets of both the riders Massa and Alonso. wind. The report also mentioned that Weichai purchased Faraday, the leading Italian luxury yacht manufacturing company, last year.
Rome Sport, one of the three major sports newspapers in Italy, believes that this sponsorship has made Weichai one of Ferrari’s historic sponsors, including Shell, Philip Morris, and Santander. Earlier, at the F138 new car launch conference, Ferreira’s President Montezemolo stated that “under such a difficult economic crisis, it is also a pride for us to attract such sponsors as Weichai.†He does not indicate that he hopes to use the cooperation with Weichai to pull sales of Ferrari brand cars in China because "if China's exports do not reach the current 95%, we will be able to escape the same fate as many Italian companies."
Italy’s economic newspaper “The 24 Hour Sun†pointed out that following the 2011 Ferrari’s second-largest market in the world, the Greater China Market (Mainland China + Hong Kong and Taiwan) continued to maintain this title in 2012, with 784 Ferraris. The volume of imports again created new records, of which sales in mainland China reached nearly 500 vehicles.
In addition, Enrico Toti, an NCTM lawyer responsible for Ferrari's China-related affairs, said in an interview with China Radio International that Weichai sponsored the Ferrari F1 team. It was the first time that Chinese companies had become sponsors of Italian cutting-edge brands. “Before There are only giant companies such as Marlboro, Vodafone and Shell who are lucky enough to ride Ferrari's "Red Prancing Horse" to travel around the world." However, as China's largest auto parts company, Weichai has absolutely the strength to win this honor. Despite entering the F1 only as a sponsor, Weichai's move was enough to cause a sensation in the world automobile industry and the racing world. At the same time, for Chinese companies, this also means moving toward a higher level. He said: "China, the world's second-largest economy, has already got a "pole position" on the track that surpasses the US. With Ferrari's red madness to help out, it is impossible to realize this wish."
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