On September 6, JAC's high-end light truck Shuai Ling II new listing launch event was held in a high profile in Kunshan, Suzhou. Jianghuai Shuai Ling’s first 4S store in the country also appeared in Kunshan. JAC has targeted the introduction of Shuailing II generation products and selected Suzhou to establish its first 4S franchise store, which clearly has the intention of seizing the high-end light truck market in the Yangtze River Delta region.
The high-end light truck market has been relatively quiet compared to the economic light truck market. This market has long been occupied by Qingling and Jiangling. Faced with the lucrative profits of the high-end market, domestic mainstream light-card manufacturers are no longer willing to bestand bystanders. Dongfeng, Nanjing Iveco and Beiqi Foton have successively launched the high-end light truck Dongfeng Star, Ou Ba and Omar. The relative calm of the high-end light truck market was broken again and again. The high-profile listing of JAC Shuai Ling II undoubtedly made this market a resurgence.
The high-end light truck market is overwhelming
To say high-end light trucks, Isuzu is naturally inseparable. Since the beginning of reform and opening up, after the introduction of the Isuzu N series technology by China’s technology and trade, light trucks containing Isuzu technology have blossomed in China. With the birth of JMC and Qingling joint ventures, the Isuzu brand has left a deeper mark in the domestic light truck market. Many domestic light trucks use the word "bell", such as Jiangling Bell, Qingling Bell, Olympic Bell, Chinese Flag Bell, and Jun Ling Bell. A unique market phenomenon of "jingle bells" has emerged.
Qingling and JMC, which are high-end in the light-duty truck market, are quite popular in the market. However, the high-end market is overwhelming. The high-end light truck “cake†embraced by the “two bells†is constantly being cut by the contenders from different sides.
The first to challenge the “two bells†is the domestic light truck strength Dongfeng shares. The company introduced the Nissan light truck technology and jointly developed a high-end light truck Dongfeng Star with the Japanese side, breaking the "two bells" monopoly on the high-end light truck market. Afterwards, Nanjing Iveco was unwilling to be lonely and launched a light-duty European fighter with European mature technology style, tearing the crack in the high-end market of Japanese technology's protagonists. Followed by Beiqi Futian, to create a new shape and configuration of the Omar, but also want to share in the high-end market.
Jianghuai builds a weapon to enter the high-end market
Although the high-end light truck market in China is overwhelming, it still cannot stop the entry of new competitors. One of the domestic light truck backbone enterprises is Jianghuai. The listing of Jianghuai Light Truck Shuai Ling II will undoubtedly add another dry firewood to the already high-end market.
Anjin, general manager of Jianghuai Automobile Co., Ltd., said at the opening ceremony of Shuai Ling II: “High quality is the cornerstone of our winning the market. Therefore, we rely on 30 years of experience in building a car, combined with two international R&D centers in Japan and Italy. The technical resources, after 3 years to create a handsome bell II this high-end light card sword."
Kitazawa Boyang is a Japanese expert working in JAC. He said: “The 4DA1 series of intercooled supercharged engines and high-pressure common-rail engines on Shueiling II are based on the advanced technologies of JAC and Isuzu and Nissan. The well-known AVL and Bosch and other companies jointly developed overhaul miles of more than 200,000 kilometers, with powers of 68 kW and 80 kW, respectively, and emissions that meet the National II and National III standards, with a full-load speed of 70 kilometers per hour and a fuel consumption of 9 liters. To reach the international advanced level.
Gu Dehua, deputy general manager of Jianghuai Automotive Light Truck Marketing Co., Ltd., said: “Comparative experiments show that Shuai Ling II is at the forefront in terms of dynamics, carrying capacity, fuel economy, driving comfort and overall vehicle quality stability. With regard to sexuality and ease of handling, it is unique in China's high-end light trucks. We have full confidence in entering the high-end market."
High-end market is good in the back
Since domestic mainstream light truck companies have all been involved in the high-end market, how will the high-end market evolve in the future? Analysts believe that Qingling, as the “Fighting Unit†of Isuzu in China, will still have certain advantages in terms of product brand and quality, and will remain at the top end of the pagoda, with Jiangling Kaiyun, Dongfeng Star and Nanjing Iveco Ouba. There will be a fight, and the main target of the newly-listed JAC Shuaihua II is the three brands. The fierce competition in the high-end market of light trucks will start among the products of these four companies. "Omar can't enter the field of competition," said market analysts of JAC's light card marketing department.
After the above-mentioned high-end light truck brands have been cultivated over the past few years, the competitiveness has been improved to varying degrees, and product competition will be more complete. Analysts believe that good shows are still behind.
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