FAW Group expects sales revenue in 2010 to exceed 200 billion yuan


The FAW Group, which is actively advancing the construction of the “Threeizations,” will vigorously strengthen independent innovation during the “Eleventh Five-Year Plan” period and continue to do a good job in joint ventures and cooperation. It is expected that the total sales volume in 2010 will exceed 2 million units, the sales volume of independent products will exceed 1 million units, and the sales revenue will exceed 200 billion yuan.

During the “Eleventh Five-Year Plan” period, FAW Group established five development strategies. The first is the product and technology innovation strategy: guided by user needs and market trends, give full play to the accumulated advantages of technology, bases, equipment, and talent, use domestic and foreign R&D resources, integrate advanced technologies from the world, improve independent innovation capabilities, and strengthen continuous research and development. This will create the ability to "manufacture a generation, prepare a generation, and develop a generation." Build institutional mechanisms conducive to technological innovation and independent development. The second is the vehicle development strategy: to provide users with high-reliability, cost-effective advantages of products, expand production and sales scale, consolidate the market position, and promote high-speed operations. Middle, heavy, light, micro, sedan, and passengers must be developed in an all-round way, and “mega-scales” should be realized with the autonomy of millions. Third, the strategy for spare parts and auxiliary systems: to improve the level of research and development, enhance secondary development capabilities, and develop high-value-added products. Concentrate on strengths, make large-scale productions, and create parts and components systems that are competitive in the market and can support self-owned and multi-dimensional development. Fourth, the overseas business strategy: to lay the foundation, build the system, and do a good job in key strategic markets. We will improve the organizational structure, build overseas bases, foster international teams, develop overseas networks, form market scales, and establish business practices in line with international standards. We will increase the exports of complete vehicles, parts and assemblies, and realize the transition from general trade patterns to product output, technical output, and capital output models, and lay a solid foundation for “operating internationally.” Fifth, the system's capacity building strategy: accurate positioning, clear functions, symmetrical responsibilities, sound systems, scientific processes, and standardized operations. Longitudinally realizes effective control and coordination of actions; laterally smooth docking and function amplification. Through the accumulation of management foundations and the construction of information platforms, it provides strong support for “digital management”.



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