On the eve of National Day, Dongfeng Passenger Vehicle New Energy Plant, which occupies an area of ​​more than 400 mu, was started construction in Wuhan Economic and Technological Development Zone, with an investment of 2.4 billion yuan in the first phase. The company is based on more than 10 years of research and development of energy-saving and new energy vehicles, or will mass-produce self-developed pure electric vehicle brands.
The research and development of new energy vehicles is one of Dongfeng's “great autonomy†strategy. In 2010, Dongfeng Motor Corporation released a new energy vehicle plan. Starting from that year, Dongfeng will invest no less than 3 billion yuan in special funds for product technology development and industrialization of energy-saving and new energy vehicles within five years.
Dongfeng Automobile Co., Ltd. started by building trucks, but decades of development has led to a pattern of “driving together†for passenger cars and commercial vehicles and “hundreds of flowers†​​for independent brands. In the 90s of last century, Dongfeng Corporation successively carried out international cooperation with Hyundai Kia Korea, the French Peugeot Citroen Group, Honda Japan, and Nissan of Japan, and plotted a road of development in cooperation with multinational companies and their products.
Based on the accumulation of years of joint ventures and cooperation, Dongfeng Corporation released its own brand “Dry†D300 plan in 2011: by 2016, the sales volume of independent brands will reach 3 million, including 1 million Dongfeng brand commercial vehicles, 1 million Dongfeng brand passenger vehicles and others. 1 million independent brands. In order to support this independent branding plan, the company will invest more than RMB 30 billion in developing its own business within five years, and will make the company’s investment in science and technology accounts for more than 3% of the company’s sales revenue.
Under the guidance of self-reliance, large-scale cooperation, and large-scale development strategy, Dongfeng Motor Co., Ltd. has officially released a new structural design of the Dongfeng Passenger Vehicle brand. The current Dongfeng Passenger Vehicle brand is designed to have three sub-brands: Dongfeng Fengshen, Dongfeng Fashion, and Dongfeng Fashion. , And with the Dongfeng passenger car brand leader. By planning the positioning of various sub-brands, the sub-brands will be guided by the competitive relationship to the major synergies. The three companies will cover each market segment through their own differentiated layout.
With the implementation of the "grand autonomy" strategy, Dongfeng's autonomous passenger car business has developed rapidly. In the first half of the year, Dongfeng Motor Co. sold 660,500 units of its own brand cars, an increase of 10.46% year-on-year; its own-brand passenger cars sold 303,800 units, an increase of 27.46% year-on-year, and 14.26 more than the industry. Percentage points; the growth rate of self-owned brand cars reached 44.87%, which was higher than the industry's 31.37 percentage points.
Dongfeng also carried out the Dongfeng brand internationalization strategic planning with creative top-level design, developed the Dongfeng commercial vehicle brand with international resources, considered the integration of domestic resources from an international perspective, and found a sea outlet for Dongfeng products. In January of this year, Dongfeng Motor Group Co., Ltd. established a strategic alliance with Volvo Group, Dongfeng Holdings 55%, re-established Dongfeng Commercial Vehicle Co., Ltd., and used Dongfeng Commercial Vehicle brand.
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