On August 10th, at the headquarters of Shiyan-Dongfeng Group, Dongfeng Motor Co., Ltd. celebrated its 10th anniversary celebration. As the largest automotive joint venture in China, Dongfeng Limited has again released a two-year development plan at the site: By 2015, Dongfeng Motor will launch about 15 new models, which will increase the sales volume to 2.3 million units, and the share of the domestic auto market will reach 10%. In the passenger car segment, Dongfeng Nissan under Dongfeng Limited will challenge 1.3 million sales targets. In the next 10 years, Dongfeng Nissan will sprint the top three in the industry.
Dongfeng Motor Co., Ltd., established in 2003, is a "latecomer" of the Chinese automobile market, but it is the first joint venture in China with a full range of heavy, medium and light commercial vehicles, passenger cars, auto parts and auto equipment products. The industry is known as the joint venture company with the largest joint venture, the deepest level, the widest field, and the most complete products. The registered capital is RMB 16.7 billion, and each party owns 50% of the shares. Dongfeng Limited President Nakamura Gongtai introduced that in 10 years, the company delivered a satisfactory answer. "As of June this year, Dongfeng Motor Co., Ltd. has sold 8,527,300 vehicles and achieved a sales revenue of 951.597 billion yuan. Its market share has risen to 7.07% and it has become the fifth-ranked company in the Chinese automotive industry."
Looking back at the limited growth process of Dongfeng in the past 10 years, there are three important historical moments: First, on November 24, 2003, Dongfeng Limited was set up at the beginning and the first mid-term business plan “23 Business Plan†was released in Beijing. Since then, the annual sales volume of the company has grown from 340,000 units in 2004 to 700,000 units in 2008, sales have doubled, and business plans have been successfully completed. On May 28, 2008, Dongfeng limited released a second medium-term business plan in Beijing - “13 Business Planâ€: In 2010, the company achieved sales of 12.75 million units and sales revenue exceeded RMB 100 billion, reaching the planned target one year ahead of schedule. On July 26, 2011, Dongfeng Limited released a third medium-term business plan – “ The new business plan will invest RMB 50 billion by 2015, auto sales will increase from 1 million to 2.3 million, and the sales network will expand from 1,400 to 2,400.
Ren Yong, vice president of Dongfeng Motor Co., Ltd. and deputy general manager of Dongfeng Nissan Passenger Vehicle Co., Ltd. stated that Dongfeng Nissan started from more than 20 million yuan, and through the "empty gloves and white wolf" and the way of integrating resources, it has developed to the current annual sales of nearly 1 million. An important factor for enterprises with accumulated annual tax revenues of more than 60 billion yuan is the gathering of a group of people with ideal and aggressive energy.
Jiangyin Yuanfang Machinery Manufacture Co., Ltd , https://www.yuanfangmachine.com