It was learned from FAW Xichai's 16th Fifth Party Committee (Expanding) Conference and the 2014 First Staff Representative Conference held on June 25, 2014 that Xichai has been facing fierce market competition since 2014. Calmly and calmly, respond decisively, and the sales volume of the product market has come out of a strong trend. The company has completed various business indicators and achieved high quality and achieved more than half.
In the first half of 2014, Xichai fought hard with the spirit of will and expanded the new space for the development of its own business. The capacity advantage was accelerated and the product upgrades started smoothly. The benefits of the factory were greatly enhanced, and the company continued to maintain its leading position in the industry. From the completion of the main technical indicators in the first half of the year, the increase in profit of Xichai in the first half of the year was far greater than the increase in sales volume, which indicates that there has been a new breakthrough in the transformation of Xichai's structure and there are new results in improving quality and efficiency. Mainly reflected in three aspects, one is to further optimize the market structure, the proportion of the FAW market reached 37.2%, an increase of 2%; non-road market, the proportion of 15.8%, an increase of 0.3%. The second is the further optimization of the product structure. The proportion of six-cylinder machines has increased by 0.7 percentage points, of which Aowei’s product sales have increased by 7,000 units, and the national four-machine sales volume has exceeded 20,000 units.
In the first half of 2014, with the strength of Xichai, Aowei brand was unique in adversity, and its sales volume was close to 60,000 units, accounting for 32% of the total sales volume. In particular, Aowei 11 liters became the main distribution engine for the liberation of J6, the largest bright spot product, and its market share maintained its leading position in China. In the survey of satisfaction, Aowei ranked 11th in China, and it truly fulfilled the requirement of “lead by the engine brand to drive the vehicle sales†proposed by the leaders of FAW Group, becoming the mainstay of the domestic heavy truck market's own brand to compete with international brands.
While competing for the main market, Xichai also actively develops the social market. In the first half of 2014, Xichai Hengwei remolded its image. Through the implementation of a new brand marketing strategy in the China Card Market, it reshaped the Hengwei product image with four-valve 4/6 DLD, locked the industry mainstream manufacturers, and quickly formed a hot-selling car model. With batch matching, the sales volume of the market rose month by month, forming a good market reputation and laying the foundation for the brand image of Hengwei. In the supporting market of Conway Machines, Xichai focuses on new areas, new markets, and new products, strengthens brand marketing, and expands the brand's influence. It not only sells the domestic market, but also supports complete vehicle manufacturers, exports large quantities overseas, and expands Kang. Granville's influence in the international market.
The hot market demand has stimulated the enthusiasm of Xichai people to do their own products. In the first half of the year, Xichai constantly sought innovation in technology and management, firmly maintained the high-end quality of its products, focused on the "five enhancements," and seriously fulfilled the new requirements of the quality promotion conference "changing concepts, breaking the routine, and grasping the iron fists." Determine the quality goals, break through the management difficulties, and fully promote the quality of the leading strategy, through the current production and quality control links, to ensure the continuous improvement of physical quality. Especially in the construction of the quality traceability system, the two-dimensional code has been extended from key components to accessories and complete machines.
The steady ones are far. Around the "energy-saving emission reduction, reliable durability, safety and comfort, electronic intelligence, new technology and new materials," the five major technology platforms to enhance technological innovation capabilities. In the first half of the year, Xichai has completed the development of natural gas engines for L, M, and N on natural gas products; on non-road products, it has achieved breakthroughs in high-end models in non-road areas.