In general, according to the characteristics of the vacuum equipment marketing process, the enterprise's marketing can eventually be divided into two modes: The first mode is the marketing of more complex and high-tech products (such as large-scale industrial equipment, instrumentation), and the second The models are the marketing of products that are simpler and have a broader customer base (such as food, daily necessities). The two modes have different characteristics and have very different requirements. This article mainly discusses the former. The characteristics of marketing methods that are more complex and have higher technological content, such as vacuum instruments and equipment, are: the number of customers in a cluster is small, and they are generally enterprises, social organizations or government agencies, universities, corporate R&D departments, and so on. The procurement decision-making process is more complex and involves many links. It requires internal planning, collective brewing and negotiation, external consultation and tender procurement.
The contract is of high value and is necessary for the purchaser to work. It is generally a working mother machine or a characterization and testing instrument. The degree of customer involvement is high, and some directly participate in the product design process, such as the physical program of certain projects; the quality of the marketing staff. High requirements, based on self-confidence, calm, initiative, professional basis, strong communication skills, and long working hours in sales; complex sales process, long life cycle, high requirements for pre-sales and after-sales services, and often need to provide The coordination and cooperation of several departments can complete a single project and achieve sales. Such as vacuum equipment sales market survey, customer contact, project program determination, contract signing and implementation, after-sales service and other links, the need for marketing departments, technical departments, production departments and other cooperation. Considering the issue of marketing work, the concept of network should be adopted, that is, two networks of industry network and user network.