On a certain level, although China's LED industry lacks revolutionary innovation capabilities, overall, China's LED industry still has certain innovation capabilities.
In 2014, due to the multiple positive factors, LED lighting is expected to usher in a new opportunity for development. The Chinese LED lighting industry is also facing a new round of challenges. After the price of the previous two years to the current capacity, the main competition of the LED industry in the future will be reflected in the ability to innovate.
At present, China's LED lighting industry is far less powerful than the international giants in terms of product innovation capabilities, and it seems to be weak in business models. The relationship between technological innovation and business model innovation is like a chicken and an egg. It is an incomprehensible problem, but the two are inseparable. The technological innovation is bound to come to a breakthrough in business model, and business Innovation in the model will in turn stimulate technological innovation.
2014 China (Zhongshan) LED Application and Marketing Innovation Conference, Zhou You, deputy dean of Changzhou Semiconductor Lighting Application Technology Research Institute, believes that the key to good technology is to see if it is sold, so today's topic is from technological innovation to business model innovation.
After careful analysis, LED lighting now faces many problems. First, the life cycle of LEDs shortens the declaration period of lighting products if the traditional lighting declaration period is measured in 5, 10 or 100 years. Research must be fast, which greatly increases production costs; second, because of rapid changes, the product's declaration cycle is shortened. If you use a store, the store is about 6 months in the hands of ordinary people. If the life cycle is only 6 months, this technology is expired when the people buy this product.
Zhou said that LED is an electronic product, compared with traditional light bulbs, traditional light bulbs with glass. But LED technology is useless. The other thing that is even more terrible is that LEDs have a long life. Although the price is cheaper, life has increased. Why? I think the market replacement is reduced. The problem we face is how to reduce the cost of research and development. Just mentioned that the gross profit of production will be reduced, the replacement market is now smaller, and whether it can sell services in addition to selling products.
From selling products to selling services. Traditional lighting does not have such capabilities, and LEDs are semiconductor products. In the traditional product only one such thing - the light source. Because LEDs are combined with network, optics, etc., and then meet people's needs. This makes the lights look like services.
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