On December 9, Volkswagen entered the famous General County, Xingguo County, and donated three engines and gearboxes to the Xingguo Vocational Secondary School. Yang Meihong, the vice president of Volkswagen (China), who rarely appeared, told Phoenix Motors that with the unremitting push of the public, the child safety seat has become the first revision of the revised Traffic Safety Law, and it is highly likely to legislate.
True temperament Our conversation began in a relaxed atmosphere. In a coffee house at Zhangzhou Airport, Yang Meihong took out the tea set that he carried with him from the bag and showed a tea ceremony to everyone present, just like a group at home. Well-known friends.
"I am very happy now," Yang Meihong's face is always filled with a smile. Anyone familiar with Yang Meihong knows that she is a person who dares to tell the truth.
The reason for happiness is very simple. Yang Meihong has found his own sky in the work transformation. She told Phoenix Motors that Corporate Social Responsibility (CSR) is not marketing. Any company needs sustainable development, but the strategy, the height and the field are different. More and more companies are aware of this. For her, corporate social responsibility is completely different from previous public relations efforts, especially for target audiences.
"Now the daily contact is full of positive energy, NGO organizations have many really noble people, which makes my vision more open."
Talking about corporate social responsibility, although Yang Meihong used to go through the whole half-hour period to talk about the different strategies of the public in China and Germany, she also admitted that she is still learning. "Enterprises must combine their own abilities and start from employees. Some real things, this is the real corporate social responsibility in her mind.
Dare to take the dual role of the automotive industry in energy consumption and pollution emissions, the need to find a solution. Sun Jirong, an international social responsibility expert and chief consultant of social responsibility at Peking University, once said to Phoenix Motors, "In the process of exploring the final solution, the automotive industry needs to participate together and jointly promote new ideas for innovation and development." Yang Meihong seems to have found the key.
She is keenly aware that the current corporate social responsibility of the automotive industry is reflected in two aspects. The first core is the product. Whether it is an existing product or a future product, energy conservation and emission reduction and safety innovation will be the foundation of the enterprise. Need to pay attention to road traffic safety, which is the common responsibility of the automotive industry.
It is reported that Volkswagen is currently taking practical measures to promote children's safety in China's legislation, mainly because the use of child safety seats in China is only 1%, while in Europe and the United States it is 90%, resulting in child mortality is Europe. 60 times the country. In June 2013, Volkswagen and the Ministry of Public Security Road Traffic Safety Research Center and China Automotive Technology and Research Center jointly released the "Blue Book for Children's Safety in China (2014)" to analyze the current use of child safety seats in the Chinese market. At the same time, Volkswagen also assisted in the distribution and collection of the Ministry of Public Security questionnaires, including parents of schools, kindergarten parents and maternal and child health hospitals, and prepared data support for child safety seat legislation.
"It can be basically confirmed that the child safety seat will enter the newly revised traffic safety law in 2016." Yang Meihong is proud of his words. This is not only the success of Volkswagen, but it is definitely more beneficial. "The road traffic safety field is not just child safety. There are other aspects. We hope that more auto companies will join in and promote social progress." Yang Meihong still does not forget to rush.
Breeding talents Returning to donations donated by the Xingguo Powertrain Training Room, this is actually the practice of Volkswagen at the social level for corporate social responsibility. In addition to donating engines and gearboxes and building a powertrain training room, the Volkswagen Group's 18 production sites in China and 28 factories are also very good learning platforms. In August of this year, Volkswagen Group (China) has invited teachers from the training room to go to the Dalian factory for a three-day study and exchange.
It is understood that this move is to introduce the well-known German dual-track vocational education concept. As early as four years ago, Volkswagen began to cooperate with other German car companies such as Mercedes-Benz and Porsche to carry out demonstration work in 25 middle and high vocational schools across the country. At present, Volkswagen has established eight competence centers in Yizheng, Anting, and Changchun. The German syllabus and German teachers are used to train the teachers of these vocational schools to improve their comprehensive ability and form a mature automobile talent training mechanism. It eventually expanded to the whole country and continuously provided talents for the development of China's automobile industry.
At the recent Guangzhou Auto Show 2014, Volkswagen promised to invest 50 million RMB to fulfill its corporate social responsibility and promote sustainable development. “Money investment is the easiest, but we pay more attention to energy and employee participation. The children use the power of the public donation to continuously learn and improve, and finally come to Volkswagen, which is what we most want to see.†Yang Meihong said.