Recently, brands such as Bridgestone, Goodyear, Michelin, and Kumho have announced that they will increase the price of tires in the US market by at least 4%. At present, the price hike of this US tire has spread to China, and domestic brand tire prices have entered a stage of overall increase.
A few days ago, in the investigation of Beijing Xiaowuji Auto Parts City and Shilidian Auto Parts City, it was found that all major brand tire dealers have received notifications from manufacturers about the price increase of tires since February 2012. The increase is in the range of tens of dollars. Hundreds of dollars. Xu Chunhua, vice president of China Rubber Industry Association, said in an interview that the rise in rubber prices since 2012 is the main reason for the rise in tire prices.
Domestic final tire price increase
"We received the price increase notice from the manufacturers last month. This is the first time I have experienced the tire price increase in the past three years." A staff member of the Yokohama Tire Store in Shibalidian Auto Parts City told the reporter that Yokohama tires mainly For the Camry and other models, the use of semi-natural and semi-synthetic materials, so the impact of raw materials is not very big, the brand's high-end tires rose by about 50 yuan. “Although the magnitude is not large, the price increase has obviously affected sales.†“We mainly provide matching products for Chery and other models. The price increase of Jiatong brand tires ranges from tens of yuan.†Manager Wang of Jiatong Auto Store told reporters "The recent tire sales have declined compared with the previous period." "We announced the price increase at the beginning of the year, and the average ex-factory price has increased by about 5%, but it has not had much impact on market sales." Production Chaoyang Hu Linping, manager of the international trade department of Hangzhou Zhongce Rubber Co., Ltd., and good luck brand tires, said in an interview with LANXESS China Rubber Day.
In the investigation of the Shijialidian Auto Parts City, the reporter found that the price of high-end tires is relatively small compared to the low-end tires. Du Jianing, head of the business of Shengqingyuan Goodyear Store, said that although Goodyear has increased its price according to the requirements of the manufacturers, it is only 10~20 yuan, which can be regarded as normal price fluctuations and has no impact on actual sales. Brand dealers such as Michelin, Pullback, German Horse, Bridgestone, etc. also confirmed the news of tire price hikes to reporters, but as of press time, tire companies such as Michelin and Bridgestone have not yet officially made an increase in tire prices. Respond.
Price increase or just short-term behavior
“The rise in raw materials is the main reason for the rise in tire prices. Whether it is high-end tires based on synthetic rubber or low-end tires with natural rubber as the main raw material, it is affected by high oil prices and natural rubber production. Hu Linping told reporters that although rubber prices have recently declined somewhat, the raw materials for tires currently on the market are purchased before May, and the price increase is also reasonable. German horse brand tires clearly stated that the price adjustment was mainly to deal with the cost pressure caused by the price increase of raw materials.
As an upstream supplier of multiple branded tires, Ke Maoting, CEO of the Greater China Region of the synthetic rubber manufacturer Langsheng Group, told reporters that in 2012, global oil prices were high, and Southeast Asia such as Thailand caused a decrease in rubber production due to climatic reasons. The combination of many factors such as the increase in demand for high-end tires in China directly led to the rise in rubber prices and even tire prices. Xu Chunhua expects that the price of tire raw materials will increase by 40% in 2012 compared with 2011, and tire prices will also increase by 20%. Although the price of tires has risen widely and is fierce, many insiders believe that this round of price increases should not last too long, and rubber prices should fall back to the level before the price increase.
The tire industry competition pattern has changed
Previously, the general view is that the current domestic tire market is divided into “three campsâ€: Michelin, Bridgestone, Goodyear and other enterprises occupy the first echelon; Kumho, Hankook, Jiatong and other enterprises are in the second echelon; Domestic tires such as Chaoyang and Good Luck can only rely on low prices to hit the market. Analysts believe that the Sino-US tire special protection case has caused many export-oriented domestic tire companies to turn their energy to the domestic market. After a short-term price increase, with the fall in raw material prices, the future price war is difficult to avoid.
Park Kang-soo, vice president of Qingdao Nikesen Tire Co., Ltd., said in an interview with the media that although the tire market will expand in the long-term as the automobile market grows, the fluctuation of raw material prices, the impact of multinational companies and local tire companies In the context of growing, the competition among tire companies will be more intense. Li Yu, Assistant General Manager of Tianfu Futures, expressed concern about the increase in automobile costs caused by the increase in tire prices: “Tires are important spare parts for automobiles. If tire prices continue to rise, it will definitely lead to higher vehicle costs. In view of the increase in sales in 2012 The magnitude is lower than in 2011, and the price increase may further have a negative impact on the auto market.†Li Yu also believes that the tire market, like the auto industry, will usher in the era of elephant dancing. In the future market reshuffle, a group of enterprises will be eliminated.
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