Secondary reorganization of Hafei within a year or remarried Changan Ford


The outbreak of layoffs in February this year pushed Hafei, a carmaker with little attention, to the public opinion center; three months later, the future of Hafei Motor gradually became clear: Hafei Motors had to seek externality when sales continued to decline. Supported the brewing company's "secondary restructuring" since it was incorporated into the Changan Automobile Group, while Changan Ford was the "leader of the rumor." According to insiders from Hafei Automobile, the negotiations between Changan Ford and Hafei have already risen from the foundry to the level of joint ventures and cooperation. The specific issues are expected to be settled within the year.

Changan Ford has repeatedly inspected Hafei <br> <br> Earlier this year, Hafei Motor decided to make a new round of layoffs in its "four-second congress," it plans to cut 1,200 people in 5000 based on the original At one point, Hafei was pushed to the cusp of the storm. However, due to concerns that employees have lost their lives, the layoff plan has not progressed smoothly. For Hafei Motors, because the sales volume is far behind in the past, layoffs are the inevitable choice for enterprises to get out of difficulties, and they are also the prerequisite for seeking strategic cooperation for the next step.

“After all, it was Ford’s request,” said insiders at Hafei Motors. Hafei had proposed three major directions for self-rescue, namely seeking joint ventures and cooperation, exploring mixed ownership economy and continuing to do OEM. It is reported that Hafei has placed its main hope of self-help on a project named "829", which refers to the cooperation with Changan Ford.

It is no secret that Chang An Ford may have entered the interior of Hafei Motors. From the second half of 2013 to the present, Changan Ford has sent people to conduct inspections on Hafei Automobile several times, including interviews with staff of relevant departments of Hafei and evaluation of employees’ business abilities, among which the English level of employees has been particularly examined. It is understood that people in various departments such as Hafei Auto Procurement and Technology have claimed to have accepted the interview with Chang An Ford.

These signs indicate that Chang'an Ford's inspection of Hafei Automobile has entered a very deep level. Analysts believe that Changan Ford's ability to test Hafei's employees should be aimed at examining the degree to which employees' current work matches the future joint venture's work.

According to media reports, on May 12, Changan Ford's president Ma Ruilin did not return to Chongqing after attending the sponsorship of the signing ceremony of the Super League. Instead, he took four senior executives to fly directly to Harbin and conducted in-depth research on Hafei Automobile. Further explanation, Changan Ford's "secondary reorganization" of Hafei Automobile may already be a good thing.

OEM upgrade to the joint venture <br> <br> from the fact, as early as 2012, that is, there are rumors Hafei Automobile and Changan Ford, Changan Ford Mazda November of that year the company split grow Chan An Ford Mazda and Changan, the two companies Respectively based on Chongqing and Nanjing; but the split immediately brought a problem, that is, Ford's small car carnival has been produced in Nanjing, the two sides will be how to deal with this issue left over from history? Subsequently, it was reported that the carnival will be converted to Harbin in the future and will be produced by Hafei Motors.

According to the plan, the carnival will still be produced in Nanjing before the end of 2014, and then transferred to Harbin. However, it is not expected that the carnage will not be converted and Hafei Motors will be in trouble.

Since it officially joined the Changan Group in November 2009, Hafei Motor's original sedan segment has no new car launches, and the micro-cars occupying the bulk of the business have rarely been introduced into the market. In this context, Hafei sales have also rapidly declined: sales in 2009 were 22.08 million vehicles, leaving only 21,400 vehicles by 2013; Hafei Motor's book loss in 2009 was 470 million yuan, and by 2012 it had been expanded to 760 million yuan.

Hafei’s decline has attracted the attention of the governments of Heilongjiang Province and Harbin City. The latter began to take actions around the end of 2012 in an effort to reverse Hafei’s operational difficulties. However, when it was found that China’s Chang’an had difficulty in bringing substantial changes to Hafei Motors, they began to look outside. In March 2013, when he was the governor of Heilongjiang Province, Wang Xiankui paid a special visit to Tang Dengjie, the chairman of the Armed Forces Group (parent company of China Chang'an Group), and he clearly stated that he hopes to reorganize Hafei Motors.

The Corps Group later turned its sights on Changan Ford, which has been developing rapidly in recent years. According to insiders of the Bingzhuang Group, the Bing Group intends to promote Chang'an Ford's collection of Hafei Motors, making Hafei Motors become Chang'an Ford's northern base. At present, Changan Ford's production bases in China are only Chongqing and Hangzhou. If Changan Ford can take Hafei Automobile Base into its hands, such a triangular layout will not only be more reasonable, but also reduce logistics costs and realize linkage between North, Central and South China.

Changan Ford, on the other hand, also needs to expand its production capacity. In 2013, Changan Ford sold about 677,900 units, a year-on-year increase of 62%. In April of this year, Changan Ford maintained a 46% increase. If the current increase is continued, Changan Ford's sales will exceed 950,000 units this year. Although Changan Ford's third plant in Chongqing will be completed and put into operation in the second half of the year, the Hangzhou plant will be completed at the beginning of next year, but the total production capacity of the four factories is only 1.2 million, which is still a certain distance from Changan Ford's previous sales target of 1.5 million vehicles. .

Hafei's plight, the promotion of local government and military equipment group, plus Changan Ford's layout and production capacity demand, many factors together to promote Hafei and Changan Ford hand in hand. According to sources, at present, the cooperation negotiations between Hafei and Changan Ford have entered a crucial stage, and specific issues will definitely be settled within this year.