“Made in Germany or Made in China, Who Really Made a German Car?†German “Focus†magazine said on the 25th that the global automotive industry is experiencing the greatest recall in its history, and the report believes that this is due to the automaker’s Widespread participation in strategy. Auto parts suppliers all over the world have become the "secret rulers" of the automotive industry.
Reported that many consumers now like to buy "Made in Germany" cars, but in fact, the proportion of German cars produced in the country is getting smaller and smaller. Like Volkswagen, Mercedes-Benz and BMW have established factories in China and then sold to the world. Similarly, the United States and Japan are not all genuine domestic cars. "Assembly style" is becoming popular in the global automotive industry. According to a survey conducted by the Fraunhofer Institute in Germany, a large number of parts for automakers worldwide have not come from their own factories. "Now the share of parts suppliers has risen to about 75% of a car."
At the same time, the problem of global automotive quality is also rising. The report also stated that these auto parts suppliers are based in China and are available from screws to sedan chairs. With the improvement of the technology level of Chinese auto parts suppliers, it is expected to provide higher-tech spare parts to German automakers in the future. No wonder some people think that the "Made in Germany" car has been misunderstood. The Fraunhofer Institute stated that it is now time for German automakers to worry about their brand image and core competitiveness.