Faced with tax reduction, "plus levy," second-tier luxury car brands welcome the exam

In May, under the anticipated tariff reduction, high-end car consumers generally had a wait-and-see mood... Affected by this, the domestic premium car market, especially the second-line premium car brands with a larger proportion of imported cars, saw sales decline.

On the day of the Dragon Boat Festival, the Economic Daily-China Economic Network reporter visited the Beijing Asian Games Village automobile market. Although it was between 10:00 and 12:00, the market had little popularity. Some parallel imported car dealers bluntly said that within two days of the beginning of next month, they will face the two unprecedented dramatic changes in tax reduction and “recruitment”, and now the hearts of buyers and sellers of cars have no end ...

How to sum up and analyze the high-end car market in May, especially the imported cars accounted for a relatively large market, let us quite embarrassed. This is also why the second-line high-end car monthly analysis of the root causes. We will not simply tell you that sales of Lexus are almost lumped in the same month; nor will it be easy to "judge" how Volvo may "stuck" in May... not only because such an analysis is not professional and irresponsible; The premium car market is too unusual.

In May, under the tariff cut expectation, high-end car consumers generally have a wait-and-see mood, expecting the price of imported vehicle models to be further reduced after July 1. Affected by this, the high-end car market in China, especially the second-line premium car brands with a larger proportion of imported cars, generally saw sales decline.

Among them, the Lexus sales decline in all-import operations is particularly evident. According to the data, Lexus sold 6,291 cars in China in May, down by 57.68% compared with 14,864 in April.

"'Millennium' - Volvo defeated Jaguar Land Rover with a slight advantage, leapt to second place ... and once expected to surpass Cadillac's sales of Lexus in May but faced with a loss, was Volvo's 'possessing position'", commented.

In fact, there are a lot of factors that affect vehicle sales in a single month. If you only rely on sales for a certain month to make judgments on the current level of development, competitive strength, and even the competitive situation of the market segments in which you are located, it is really unfavorable and even more difficult to say. It is responsible performance.

In similar situations we often "meet". For example, at the beginning of the end of the year, in order to reap the "prominent performance" of the previous year or to win a "good start" for the new year, many companies often "impulse" or "set up" through various means of operation; February itself is a small month with few days. If it catches up with the Spring Festival in February, its sales data will be very ugly. Therefore, the industry generally believes that sales in January and February have very limited reference value for car companies and the auto market. .

Take Lexus' second-tier luxury car market as an example. This year, January sales of Cadillac, Jaguar Land Rover, Lexus, and Volvo were the highest sales months in May. The sales of the four major brands in February, in addition to Lexus, are also the lowest month for sales in the first five months; Lexus's lowest sales are in May, which shows that the impact of tariff cuts is expected to be significant.

Recently, Chen Wenling, chief economist of the China International Economic Exchange Center, stated in his signature article analyzing the Sino-US trade war: “We consider all issues, including the current trade dispute between China and the US and the game between China and the United States. Consider a long-term trend..."

Judging from the cumulative sales in the previous May, Cadillac is currently in the second-line leading position with a greater advantage; Jaguar Land Rover and Lexus are ranked second and third, and are in the same sales level; and Volvo is ranked by the cumulative sales of less than 50,000 vehicles. At the end, cumulative sales of other brands as early as April have exceeded 50,000 vehicles.

For the subsequent June and July, Cui Dongshu, secretary-general of the National Passenger Vehicle Market Information Association, believes that under the tariff increase expectations, it will reduce market sentiment, prompting some consumers to purchase cars earlier. At the same time, it will also promote domestic import car dealers to accelerate imports.

Last Friday (June 15th), Economic Daily - China Economic Net visited a certain Lexus 4S store in Beijing, sales staff told reporters that Lexus has not changed much in price, after the reduction in the guide price, the discount rate of some models There are even callbacks. After July 1, prices will basically not change. At present, the store RX models have no discount, NX300 is a discount of 30,000 yuan, and the upcoming ES discount of 15,000 yuan.

After the news of China-US mutual expropriation of tariffs was announced, the reporter also called the sales staff again. The other party stated that in view of this situation, the concessions may have a correction after July 1st, which is subject to the official announcement.

On the day of the Dragon Boat Festival (June 18), when the Economic Daily-China Economic Net reporter visited Beijing Yayuncun Auto Market, the market was almost unpopular even though it was between 10am and 12pm. Some parallel imported car dealers have said bluntly that in the first few days of July, they will face tax cuts and “recruiting” the two unprecedented dramatic changes, and the hearts of buyers and sellers of cars have no end...